We celebrated the launch of the new Hyundai model, the electric IONIQ 6, in style with 100 guests on site and more than 14,000 guests online. In addition to the invited guests, who were welcomed in the showroom of the Hohenschönhausen branch with a green carpet, a glass of sparkling wine and an appointment in front of the photo wall, for the first time they also had the opportunity to follow the so-called "Night of the IONIQ 6" live from home on the currently popular video streaming platform Twitch.
Since the start of the coronavirus pandemic, many musicians have been drawn to the platform to perform live alongside gamers. This includes Anastasia Rose, who is currently the second most-watched German music streamer. She is one of the most popular and best-known DJanes in the country. She professionally guided our guests on site and online through the evening with a mix of house and pop. The main programme items of the event, such as the unveiling of the IONIQ 6 and the explanation of the highlights of the new electric saloon, could be experienced by the viewers of the stream almost as if they were really there from the perfect perspective and with optimal sound. Anastasia Rose's team, in collaboration with our team, made sure of this in advance.
Another attraction was undoubtedly the virtual test drive. Using a mixed-reality driving simulator developed by the start-up "NXRT", guests had the chance to experience the driving experience of the IONIQ 6. They could first drive the vehicle through a virtual replica of Frankfurt am Main. After the trip through the city centre, a second test drive began on a winding country road surrounded by mountains. During this test drive, the assistance systems of the new model were also explained. In-depth questions about the vehicle and the technical features of the IONIQ 6 were then answered by our sales team and our workshop manager.
The evening was rounded off with contributions from our invited keynote speakers. Andreas Stoye, owner and project manager of our partner electrical installer "PaechElektro", gave an exciting presentation on the topic of charging stations. Bob Hanning, Managing Director of "Füchse Berlin", reported on his impressions during a test drive with the IONIQ 6 and gave our guests exclusive insights into the partnership between CSB Schimmel and the professional handball team.
Further information on the IONIQ 6 and the available models can be found here.
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